Online Advertising Turns 30 Years Old
Hard to believe it’s been 3 decades since the first banner ad (widely acknowledged as the first example of online advertising) appeared on a website for AT&T in 1994.
We’ve come a long way since then. Haven’t we? Yes, actually…
2023 Trends That Tell Us On-Line Advertising is Being Reborn
We’ve never fallen out of love with on-line advertising, no matter how routine it may seem to have become. And there are huge trends here in 2023 that give us confidence Internet advertising is experience a rebirth for the next 30 years.
Our basic marketing formula grounds all of the strategy we develop for our clients:
TARGETING + MESSAGING + REACH = RESULTS
So we’ll show you our perspective on how Internet advertising is evolving to be better on all these fronts.
Targeting is Becoming More Relevant
Who do you want to talk to? That’s targeting. And targeting of online advertising is experiencing some great advancements. The end of third-party cookies has made it difficult for many bad actors, and cleared the decks for smarter, more relevant on-line advertising to dominate. We think this will also improve public opinion of ads.
Messaging is Improving with Richer Ad Formats
What are we going to say to our targets? That messaging. New, richer online advertising formats are allowing advertisers to make higher-quality impressions on prospective customers, tell a more well-rounded brand story, and create a lot of value for users who engage the ads.
These new formats also achieve between 3 and 5 times greater rates of engagement, which change the game for evaluating marketing ROI.
Contextual Reach is Improving Performance
Where and when are we going to talk to our prospects so they can best absorb the message and engage with our call to action? That’s reach.
The explosion of new choices for determining reach allows us to talk to the right people when they’re most likely to be able to:
- Be open to our message
- Absorb our message
- Respond to our call to action
And, again, smarter reach improves the end results and helps grow results.
Get Help with Internet Advertising
Our experts are available for a free consultation about on-line advertising. What’s working for you? What’s not? What challenges do you face? We’ll discuss them and give you our honest feedback. Then we’ll share ideas at no obligation to you.
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